“Finnish roots. Global career.”
Currently developing a hyperscale data center campus in Northern Europe and building AI tools I use every day. Previously: HK Instruments, Upseller, ASSA ABLOY — 30+ markets, 65+ countries.
From a Finnish HVAC electronics manufacturer to a global security brand to hyperscale data center development — each built on the same international operating playbook.
Developing a hyperscale data center campus from site selection to tenant agreements. Large-scale infrastructure, AI-driven diligence tooling.
Director · Projects & Sales. Developing a greenfield hyperscale campus end-to-end — site, permitting, grid, tenant strategy, commercial structuring.
COO of a Helsinki film studio with its own LED volume for virtual production. Full P&L responsibility; strengthened the studio's financials while funding growth through grants and partnerships.
COO of a Helsinki film studio with its own LED volume for virtual production. Full P&L responsibility; strengthened the studio's financials while funding growth through grants and partnerships.
Service-to-SaaS transformation. Took a consulting practice and turned it into a product business. 0% churn in year two.
Ran a sales-acceleration business. Turned a services practice into a product company, then led it through its next chapter.
Led global marketing for Abloy across 65+ country markets. Built out regional playbooks and centralized brand governance.
Led global marketing for Abloy, the flagship brand of the ASSA ABLOY group. Centralised brand governance, distributed execution, regional playbooks that local teams actually used.
Scaled a Finnish instrument maker from Muurame to 30+ markets. Built the North American operation from zero. Revenue +400%, gross margin 9% → 20%.
From Muurame to 30+ markets. Built the North American operation from zero. Took gross margin from 9% to 20% in five years.
Director · Projects & Sales. Developing a greenfield hyperscale campus end-to-end — site, permitting, grid, tenant strategy, commercial structuring.
COO of a Helsinki film studio with its own LED volume for virtual production. Full P&L responsibility; strengthened the studio's financials while funding growth through grants and partnerships.
Ran a sales-acceleration business. Turned a services practice into a product company, then led it through its next chapter.
Led global marketing for Abloy, the flagship brand of the ASSA ABLOY group. Centralised brand governance, distributed execution, regional playbooks that local teams actually used.
From Muurame to 30+ markets. Built the North American operation from zero. Took gross margin from 9% to 20% in five years.
Most executives talk about AI. I ship working tools — for due diligence, market entry, board prep — and run them daily.
The lived experience of selling, hiring, and operating across continents. Earned one market at a time. That's what I bring to boards and advisory.
Home base — Finland, Nordics, DACH, Southern Europe, UK & Ireland.
Built the NA operation at HK Instruments from zero. Lived in California and Atlanta.
Distributor networks and tenant conversations across the region.
Brand rollouts and commercial partnerships through ASSA ABLOY and HK Instruments.
Channel development in the larger South American markets.
I've held roles as CEO, COO, Director, and Marketing Manager across six industries. What stays constant isn't the title — it's being on the hook for a P&L, a new market, or a team that has to deliver.
Finnish, born in Kuusamo. Lived in Finland, California, Atlanta, and Italy. Today based in Helsinki, raising a family that speaks three languages at the dinner table.
Outside work: I grow most of my family's vegetables from a no-dig garden, bake sourdough, ski, dance salsa, and build AI tools for the operator problems I used to solve with spreadsheets and late nights.
Senior teams, ambitious work. Twenty years operating at the top of organizations — CEOs, boards, and cross-border deals — and the AI fluency to wire it into daily work. If that fits, let's talk.
Market entry, distributor strategy, first teams on the ground. North America from Europe, or the other direction.
Pricing, channel economics, margin expansion. The P&L work that separates a product company from a real business.
How senior teams actually put AI into daily operations. Not slide decks — working tools.
Site selection, tenant development, commercial structuring for hyperscale campuses in Northern Europe.
Taking a consulting practice and turning it into a product business. Done it, lived the edge cases.
Scale-up and mid-market boards where genuine operating experience is valued.
Direct email is fastest. For NDAs, introductions, or a first conversation about an engagement, use the form. I reply within 48 hours on weekdays.